While discussing the changes in the search industry with a B2B marketing
colleague earlier this month, he mentioned that many marketing
professionals may be confused about SEO, particularly when it comes to
advising clients on search initiatives.
Jargon, conflicting "expert" opinion, and technological changes (like
search algorithm updates) all add to the confusion. B2B marketers know
how important organic search can be to their online marketing
initiatives, but often get confused as to what they truly need. All they
know is that they "need SEO."
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