There are many things that must be taken into consideration when
performing local search engine optimization. Google actually takes
different factors into consideration with local SEL, than they do with
traditional search engine optimization. A few of the things taken into
account you would not usually have to worry about when attempting to
rank for general keywords include:
• Whether the website has a number of local business listings that point to it as further proof that it is a local company.
• The address and phone number listed on the website.
• Whether it is close to the central location keywords that they are attempting to rank for.
• Whether or not the company has any reviews listed for it.
• Whether the website has a number of local business listings that point to it as further proof that it is a local company.
• The address and phone number listed on the website.
• Whether it is close to the central location keywords that they are attempting to rank for.
• Whether or not the company has any reviews listed for it.
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