Google makes more than 100 updates to their algorithm annually—most never noticed by marketers and webmasters. But with the recent Hummingbird algorithm update, the biggest in 12 years, around 90% of searches across the globe have been be affected.
SEO is not yet again dead. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same. It says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.”
So what are these “new and hopefully better ways” for Google Hummingbird to process our questions? And does it change the way we approach SEO? Let’s take a look.
SEO is not yet again dead. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same. It says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.”
So what are these “new and hopefully better ways” for Google Hummingbird to process our questions? And does it change the way we approach SEO? Let’s take a look.
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